As I browse the web, emails and trade journals, I’m always on the lookout for information that pertains to situations my clients might benefit from reading.
This past weekend I came across someone new whose work peaked my interest and since I know one of my clients (Elliott*) is looking for joint venture partners in this area I forwarded on the connection.
I also gave Elliott a friendly coaching nudge “go contact this guy!”
Elliott quickly responded back “But I thought I was only supposed to contact people who are cooperative, this guy looks like direct competition!”
Hmmm, how do I respond to that one?
The truth is, the experience of competition is a belief I know I’ve had in the past from my days working on the ‘dark side’ but I don’t consider true for myself and my clients now.
After some reflection, I honed on 3 beliefs shifts I had to made in order to see my world (and that of my clients) as competition free!
What can this shift in your mindset do for you?
Once you BElieve differently, you’re going to ACT differently.
- You can now boldly contact anyone to be a joint venture partner with you and know exactly how you can provide value to their list-all from a place of real service.
- Entire new possibilities open up for you because now you will attract your perfect clients to you because you are being your authentic self and not worrying about being better than someone else or proving anything.
- Marketing becomes FUN!
Please feel free to leave me a comment below on your observations of this shift in mindset from your experience. I’d love to hear if you’ve experienced these same limiting or balanced beliefs.
To Your Increased Profitability,
Mande White, MBA
P.S. If you need some help getting your own USP spelled out. I’ve got some resources for you at all investment levels.
- Little Money, Lots of Time? Check out this 175+ page manual from a long time industry legend on how to craft your own Million Dollar USP
- Need Help Quick? Schedule a Show Me the Money Honey! Session today!
P.P.S. *This client story is real but I did change the name of the client 🙂