There is so much more to becoming an author on Kindle than making money from book sales. In fact, most people who earn a lot of money due to Kindle books are making money from other products as well. They’re making money from events, products and services, and using their books to promote various offers. In face, cross promotion of your books and events is one of the best ways to improve sales overall.
Give Your Book Away – Try upping your sales numbers by giving away your book for free for a limited time. If you publish your book exclusively to Kindle for 90 days, you can offer it free for a limited time period then slowly up the price. This will increase your downloads, move you higher in the search engines, and help you make more money on the back end.
Establish Authority – Your Kindle book is a great way to establish yourself as an authority. It’s no longer taboo to be self-published, as it was in the not-so-distant past. You can proudly proclaim yourself as an author which automatically gives you a measure of authority in your niche. People are impressed by authors, especially if it’s a good book.
Build a Relationship Beyond the Book – Using the inside of your book, invite your readers to connect with you on social media, read your blog and get to know you. Once you connect outside of the book you can market other products that you have, extending your relationship that much further.
Offer Other Ways to Get Information – A great way to connect outside of the book is to offer a special download, such as a companion guide, in order to build a strong relationship with your audience. You can give them a checklist, a chart, or something else that they can use to get the most out of the information in your book.
Include Strong CTAs – Inside your book it’s imperative that you include strong calls to action. By listing the other books you offer, the other products you sell, and even services too, you can make it known to every reader what you can do for them and how you can help them improve their lives. But, you have to include the CTA or they won’t know.
Being known as a published author, especially if you publish a well-written and well-researched book, is a good thing for your business. It doesn’t really matter what kind of business you have, whether it’s online, offline, service- or product-based. Many people think that self-publishing makes your book less valuable, but that simply isn’t true. If you self-publish and are successful in promoting your book you will be successful in many different types of promotions that you do for your business, as they are all interconnected.