Increasing your visibility on Google + will lead to increased profitability for your business if you stay focused on being of service to your followers and converting those perfect prospects into ideal clients.
Today I want to share with you 7 tips for using Google+ to get more clients. Specifically we are talking about using a personal Google+ profile and not a “Google My Business” (formerly known as Google Places Page)
1. Complete Your Profile
Don’t leave up a half done profile for very long. It’s important to fill it out as completely as possible so that no one is confused about how you can help people. Upload pictures, link to videos, and other content. Claim your unique URL and figure out some relevant content to put in every area of your profile.
2. Share Unique Content
Once your account is set up, start uploading and linking to targeted unique content. You want to fill your account with some content before you start asking for and getting followers other than people that you already know. The content itself will help you get more followers as your friends share it, and they find it on search. I create a Google docs spreadsheet of complimentary content providers whose content I can trust will be great content my community will love to know about so the content sharing is easier in the future.
3. Connect With Others
If you are already using Gmail or other Google products it’s easy to access your connections and start interacting with them via Google+. Take some time though and search out others you are connected to on Facebook, Twitter or LinkedIn and find if they are on Google+. You might be surprised at the different types of information that gets shared on each of the different social networks.
4. Connect With Me
You can connect with me via Google+ here. I can’t wait to see what content you share and hope that you’ll find the content I share inspiring and practical.
5. Engage With Others
Google + is a social network, which requires you to be social. You want people to engage with your content by following you, sharing it, commenting on it, so it will help if you do the same with their content. If you want people to do something, ask them. Your call to action is just as important here as it is on other social media sites.
6. Segment Using Circles
Google + offers the ability to segment your followers with circles. Circles enable you to create different groups for different types of followers. Perhaps you have customers who have purchased from you; you can drag them into one circle so that you can share information about the product they bought. Circles allow for many different types of market segmentation, which will further help you, maximize your relationship building efforts.
7. Use All That Google + Offers
Google + has so much to offer that it can become overwhelming. Once you’ve got the hang of putting up unique content, having discussions with others, filling your circles, and more, start branching out by trying out Google Hangouts and Google events and other offerings that Google rolls out. Using as much of this free service as possible will ensure that it will work for you as a relationship building tool.
Google + is a useful social media for your online visibility and profitability. The more you use the tools provided the better you’ll get at implementing them and seeing the big picture. It can be overwhelming at first to try something new, but the more you use Google + the more you’ll realize the benefits.
If you’d like to hear more about how to increase your online visibility and profitability using Google+ please check out the July 2014 Expand Your Impact event replay. Stay tuned for information on my upcoming Google+ Virtual Intensive Program.