So many times, I’m asked the “rules” about connecting with people on LinkedIn. Should I accept EVERY connection request I get sent? Should I keep my network closed and only accept in the people I really know? Here is a helpful checklist to help you put a plan together for how the types of people you should reach out to on LinkedIn to connect with.
- Colleagues: Most of you are doing this right. This is the first type of connection that people think of connecting with on LinkedIn. However, if it’s the ONLY type, is it any wonder you’re not getting clients from LinkedIn?
- Leveraged Partners: Are you regularly reaching out to people who share the same target audience as you do so that you can find more and more ways to work together and both get in front of your perfect prospects?
- Media Contacts: Are you connecting with the editors of your local paper and the publishers of national industry publications you would like to take notice of you? LinkedIn is searched by 90% of the media professionals today when looking for experts to interview. If you’re not staying top of mind then you won’t be called for that possible life changing interview.
- LinkedIn Open Networkers (LIONs): These individuals openly connect with anyone and everyone. Connecting with them and fostering a relationship with them will open doors you never dreamed possible.
- Prospects: Are you following up with people you met at local networking events and/or tradeshows? Make sure you keep the conversation going on LinkedIn after you meet one another. You never know when they will need your services or might be able to refer you to someone who does