Facebook has announced its new feature of advertising: Facebook Website Custom Audience; this feature allows you remarket your website’s visitors who have not converted.
To use this feature of Facebook you need to learn about power editor and how it works. Once you complete the download, you can create custom audiences by clicking on “custom audience”. Once you have done that, you need to upload your custom audience file. You have to be sure that the custom file format is a CSV or TXT file.
The number of people who are originally in your custom audience list are not equal to the targeted persons for two reasons. The first reason is that some people do not have Facebook accounts, and the second reason is that the email id or contact information they provide you may be different.
You can promote your brand with remarketing. You need to create a highly defined ad with a clear call to action for your potential customers in order to grab their attention. You can give them convincing reasons to buy from you. You have a few seconds in which to capture your potential customers’ attention.
Here, you can find information to increase your sales, brand awareness, conversion rates, along with much more information concerning the use of Facebook custom audiences to increase your sales.
Cart Abandonment: Facebook remarketing is the best way to retarget the visitors who landed on your website. You can use the cart abandon list to remarket, and that strategy will boost your sales incredibly. You can engage those people who visited your order page and began the checkout process but left your website without purchasing.
It is very important to target shopping cart abandon customers because they are interested in your products. You can run a specific ad to remind them of your business and encourage them to complete their buying process. You can offer 10% off, 20% off, free guides on the purchase, or something valuable for them that will encourage them to buy.
Lookalike audience: You can expand your opportunity to get more with custom audiences. Lookalike audiences help you reach people who are similar to your current customers in order to increase brand awareness and conversions of your website. You can also use lookalike audiences for fan acquisition, site registration, off-Facebook purchases and coupon claims. This tool increases and refines your marketing strategy. Lookalike audiences give you a better chance to increase your remarketing campaign ROI than other targeting methods.
The retargeting process isn’t just restricted to those who’ve visited your website; you can use lookalike audiences with custom audiences by creating separate ad groups for Email List Website visitors who are not your fans, Similar Interests, Email List Lookalike Audiences with similarity, and reach those with or without similar interests. You can also add Website Visitors Lookalike Audience with similarity and reach. Lookalike audiences will help you to generate more leads, sales and conversions.
Like this article and want more? Check out my Free Facebook Remarketing Report here!