Facebook Custom Audience is a great tool for marketing your business on Facebook. It allows you to target those customers who visit your site but don’t complete the desired action, like cart abandon, no sign up, etc. Facebook remarketing is an effective method to help you accomplish your goal.
Facebook Custom Audience is more than retargeting your website visitors. Facebook Custom Audience can:
- Build brand awareness
- Drive more traffic to your website
- Recapture indecisive customers
- Improve conversion rates
- Sell to those who abandoned their shopping cart
- Increase the relevancy of your ad to your potential customers
- Deliver personalized offers
- Bring your customers back
- Target new customers similar as your potential customers
- Build relevant page likes
Facebook remarketing is a cost effective way to re-engage your existing customers and provide great benefits to you.
However, problems can arise for you when you promote multiple sites, because Facebook gives you only one custom audience pixel code per account. To solve this problem, you have to create different lists of users for every specific website by placing a unique pixel code on each website.
When you create your first custom audience, Facebook provides only one unique pixel code for a single ad account. You need to paste that code in HEAD tags of every page of a particular website. For other websites, you need to create multiple ad accounts because one ad account provides only one unique pixel code.
If you are running multiple websites and want to retarget every website with Facebook custom websites, here are two possible solutions: You can use multiple ad accounts and use URL’s rules.
Multiple ad accounts: If you are managing more than one client websites, then you need to create separate ad accounts for each client website. That way, every client website has its own unique pixel code, which will solve your problem. You are the only one who has control of the custom audiences and ads of all these accounts. This is the cleanest way to create Facebook website custom audiences for multiple websites.
After adding these to your accounts, you can export all advertising strategies and import them into new accounts, and then you can use your custom audience for that ad account.
URL rules: What if you have your own multiple websites?? In this case you need to create Facebook custom audiences under the same ad account, and then you can separate that custom audience using WCA rules. If you already have your unique pixel code on your every website, you do not have to describe “All Website visitors”.
And if you are using “All Website Visitors”, you need to add the URL of the multiple websites that are under your control. You can also create Website custom audiences for specific pages by adding the complete URL of that page.
You can also try custom audiences for your multiple websites to generate more leads and conversions from your websites.
Like this article and want more? Check out my Free Facebook Remarketing Report here!