If you’re looking to generate website traffic that turns into leads for clients then you’ve probably thought of doing pay per click ads as it is by far the most used types of advertising to generate website traffic. It encourages people to advertise for you and it’s also one of the best types of ads available that produces a lot of targeted traffic.
Today, Facebook now offers Facebook Ads. This particular feature offered by this very popular social networking website is a pay per click advertisement made available for Facebook users. When you are going to use this feature offered by Facebook Ads, you might want to know how to create an appealing one in order to get someone to click on it.
The idea of a great Facebook Ads advertisement is that you need to create something catchy and flashy that it will be able to grab people’s attention. You have to remember that no one wants to click on advertising in the internet unless it truly catches their attention. Especially on Facebook where they are hanging out to distract themselves and have fun with their friends. Primarily they are interested in socializing with other people.
Now, when it comes to creating an advertisement in Facebook Ads, your job is to take away people’s fixed intention when they visit Facebook and make them spend a little time to take a look at your advertisement and click on it. Ideally you want to keep in mind what we just discussed. People are on Facebook to socialize with their friends.
Creating a good pay per click advertising on Facebook Ads is easy if you keep that in mind. You just need a bit of creativity. Think in terms of the type of people you want to create your Fan Page around. This is a great example of a Facebook Ad that ultimately builds a community/tribe as a first step towards selling their product/service.
The bottom line is that sometimes ads are for more than just selling. In working with clients and running my own campaigns I have found that spending time just building the community of like minded people is a great first step. Try putting yourself in their shoes and you will be able to find out how you can attract their attention.
After you have caught their attention you can build your relationship with the community by the content you post on your fan page.