Facebook Custom Audience allows you to place remarketing ads on Facebook for your potential customers who have already visited your website. Being able to reengage your lost audience is a great gift for marketers like you. If you want to advertise with Facebook Custom Audience, there are plenty of tools available to help you to get started.
Triggit: Triggit provides you with native retargeting, through which Triggit delivers ads to your potential customers’ Facebook newsfeeds; and it drives 15X higher click through rate. Triggit includes frequency caps and impression attribution tracking to set the timing of your ads and maximize the bids for the ad which convert best.
Triggit’s dynamic creative features allow you to use custom headings, dates and images in your Facebook remarketing ads to improve your click through rate. You can also include your email list and contact list to create custom audiences for retargeting. Triggit provides you the features of segmenting, Geo retargeting and custom reporting. Triggit offers free A/B control testing to determine true incremental view through ROI.
Vizury: Vizury is a remarketing tool that provides you with a fully managed service tool. You do not need to create or manage everything. The aim of Vizury is to improve Advertisers’ ROI. You can also use its ad provided templates, customize your ads and bids accordingly, and measure your marketing success as needed.
Vizury helps you with retargeting and display solutions, such as Vizury WebConvert, Vizury AdProspect, and Vizury MobiConvert.
Vizury works on a pay performance model; that means it charges only when your users buy from you. You can also retarget your customers through mobile applications. It also provides you industry focused solutions. Vizury constantly looks at your remarketing ad campaign to understand how they can optimize your marketing spending.
SiteScout RTB: SiteScout is a self-service advertising tool that provide retargeting options for your brand. You can retarget your custom audiences effectively and easily. You can also exclude your converted customers from your remarketing campaign. SiteScout core features are Real-Time Bidding and Real-Time Statistics, which means less wasted ad spending and maximum Reach ability.
You can control your performance with Conversion Tracking, Landing Page Tracking, Frequency Capping, Budget Pacing and Day Parting. These will give you the control to track and optimize your campaigns. It also offers some tools to build your brand awareness, like brand protection, ad tag support and auto optimization.
Like this article and want more? Check out my Free Facebook Remarketing Report here!