As remarketing has grown rapidly, it has become an important part of digital marketing strategy. Every marketing website has different types of consumers and buying cycles. You need to track and segment them properly in order to benefit your Facebook remarketing strategy. In this article, I will show you some quick tips that will play an important role in managing and testing your remarketing campaign.
Define Your Goals:
Before creating your remarketing strategy, you need to define your goals. It will becomes difficult to measure your success without defining your goals. If you create a remarketing plan without specific targeting and expect a good outcome, you will not achieve the success you want. Whatever your strategy, you need to be goal specific in order to achieve the results you want.
Defining your objective will help you to create a solid plan and put the most effective message in front of your potential customers. This remarketing strategy will help to boost your traffic and sales.
Collect Your Audience:
You are using Facebook remarketing pixels on your website to re-engage your lost customers later. But it is not necessary with remarketing ad campaigns to collect only those leads who are not converted; you can also collect the leads to whom you can market later.
You can create different lists based on URL’s visited. This will help you to show specific ads to your potential customers according to your list. You can target ñ
- Visitors who go to a particular service page
- Visitors who begin the checkout process
- Visitors who go to your lead generation page
- Visitors who are looking for your directions on a map/ direction page
- Visitors who go to the special offer page
- Visitors who search for your sales-oriented content page
- Visitors who subscribe to your newsletter
- Visitors who purchased from you to cross-sell
- And so on
There are millions of way to create and build a segmented list. You can create a separate remarketing campaign with creative ads for each segment to retarget those potential customers who have not completed the desired actions on your website. You can also re-engage your buying customers with special offers to remind them about you.
Use Site Exclusions:
When you are running Facebook remarketing campaigns, you should regularly analyze your placement reports that are delivering conversions to your business. You also need to check which landing page works best in bringing more conversions to your business, along with which one is not working well.
You can change your bidding option by increasing bids for the pages that drive more leads to you, are highly converting, and deliver higher numbers of impression to your brand. If some of your remarketing ads’ landing pages are not performing well, you can test some other ads, bid lower on that landing page, and exclude that page from your Facebook remarketing campaign.
Like this article and want more? Check out my Free Facebook Remarketing Report here!