Welcome to the first lesson in the Understanding HootSuite Crash
Over the next few days you will receive a lesson that will help you learn
the ins and outs of using the HootSuite social media dashboard to
manage and measure all of your social network accounts.
In this first lesson let’s talk a little about what HootSuite is, how it works
and how it can help you manage all of your social network profiles from
one convenient place.
This handy social network management tool promises to save your
time and your sanity, by giving you the ability you to increase your
productivity and manage all of your social networks with the HootSuite
dashboard, which is designed to help you listen, engage and
measure all of your social networking activity from one place.
You can use HootSuite to manage multiple social profiles, schedule
messages, posts, tweets, to track mentions, analyze social media
traffic and more.
It is designed to help you streamline your social media marketing
efforts in several different ways, including the ability to add
multiple social networks to your dashboard like Facebook, Twitter,
LinkedIn, Google+ Pages, Foursquare and WordPress accounts, as
well as others.
Having all of your social networking profiles in one convenient place
allows you to coordinate your social media marketing efforts in a whole
But, HootSuite doesn’t stop there; it also provides you with a complete
set of tools all designed to help you improve your social media
They allow you to monitor and manage your social networking
accounts, including your mentions, dm’s, news feeds and more. They
appear as columns within your HootSuite dashboard.
These are the separators along the top of your dashboard. They
help you organize your streams by topic and content. Tabs are
customizable, which allows you to arrange them, rename them as well
adjust the time that they auto-refresh.
This handy tool is the backbone of the system. It gives you the ability to
preschedule messages, tweets and posts for multiple social networks,
that can then be drip fed into your content streams over a scheduled
period of time. This is great, especially if you donít have time to
spend posting content across multiple networks on a regular daily
The publisher have also gives you the ability to view posts that require
approval. This way if you have team members scheduling and posting
content for you, you can monitor their assignments and approve or
disapprove their posts before they’re published.
Another key feature that can be used to measure analyze and report
social media data from multiple platforms, so that you can keep track of
your progress and optimize your HootSuite strategy. Not only will this
tool help measure your web traffic, it can also be used for market
research, so that you can easily measure the results of your social
It can help you gauge return of investment (ROI), as well as provides
data on traffic and popularity trends. HootSuite make this very easy by
providing ready to go templates that integrate with Ow.ly Summary
Stats, Facebook Insights as well as Google Analytics and to make it
even better all of the reports are editable, adjustable, and revisable.
The App directory is full of third party apps developed specifically for to
work from inside your HootSuite dashboard. It gives you the ability to
can integrate with Flickr, YouTube, Tumblr, MailChimp, HubSpot and
many other social networking sites from your dashboard.
They also have mobile apps for iPhone, iPad, Android and Blackberry
which you can download from your app store, making it easy for you to
manage your accounts and schedule posts from anywhere.
So, as you can see HootSuite can be a valuable tool that you can use
to manage and increase your social presence online. If you don’t have
your own HootSuite account yet you can register for a free account at:
We have a lot to go over in the next few days if you want to learn how to
properly use HootSuite to monitor and manage all of your social
networking profiles, so make sure you look for your next lesson soon.
We will be talking about setting up your HootSuite account, so that you
can get started using your social networking dashboard right way.
Thank you again for joining, if you have any questions or need any
assistance please feel free to contact me at anytime using the contact
information below. I will be happy to help,