Do you love to speak?
Are you committed to growing your business doing what you love?
Do you want to become a highly sought after speaker?
Do you want to become a highly paid speaker?
If you answered YES to all of the above, then I invite you to open yourself up to the possibilities to get paid and speak-to-sell speaking engagements using LinkedIn.
While you are probably familiar with getting yourself signed up for speaker’s bureaus or trying to hire an assistant to help get you booked both of those methods put the power in someone else’s hands which can often result in problems down the road.
But spending time building relationships on LinkedIn and then taking those relationships onto your own list will bring you lots of opportunities for success. I know this from my own experience.
I’ve shared the stage with notables such as Frank Kern, Sally Hogshead, Andy Sernovitz, Peter Shankman and Barbara Corcoran.
I’ve spoken on stages big and small all over the world and continually turn each engagement into healthy 5 figure paydays.
Today I want to share with you the 5 steps to getting speaking engagements from LinkedIn.
Step 1: Craft a Profitable Profile That Speaks To The Problem You Solve
First, you must craft for yourself a profile that speaks to the problem that you as a speaker solve for your client. It pains me to see speakers clumping together all the types of speaking they do like this:
Join me for my upcoming LinkedIn Master Class and I’ll share with you more about how to break out the different types of speaking that you do. Click here to get yourself registered.
Step 2: Make More Connections
Next, you need to start connecting with people who book speakers. Here are a few ideas:
- Meeting Planners
- Organization Members (NAWBO, eWomen, ABWA)
- Group Members of Industry Organizations
Join me for my upcoming LinkedIn Master Class where I’ll be sharing more about how to make these connections and to those who attend live, I’ll be gifting you with a resource you can use to get yourself booked even faster after you make a connection on LinkedIn. Click here to get yourself registered.
Step 3: Create Content to Care For Your Connections
Your third step will be to start creating content to care for these new connections. Content that speakers to the types of speaking gigs you do and the results that you can produce as a speaker. For my experience listing that invites people to book me as a guest on their telesummit, I’ve included images from two of the latest summits I have spoken on.
Join me for my upcoming LinkedIn Master Class where I’ll share more ideas of content you can post on LinkedIn to let others know what a great speaker you are. Click here to get yourself registered
Step 4: Funnel Prospects Into Your Profit Pipelines
After you create and share this great content you need to think about the next step you want someone to take. Most of the time this is going to mean getting on the phone with your new LinkedIn connection and finding out about the speaking opportunity they have and if it’s a fit for you or not. It’s also important to think about connecting with the people who are in your audience on LinkedIn. I’ve nurtured many prospects that met me at an event I spoke at and then connected with on LinkedIn with my posts and blogs and moved them into a webinar with me where they turned into a client. This provides me with additional income that I can directly tie back to the original speaking engagement.
If you want to see one of my post speaking follow up sequences then get yourself registered for my LinkedIn Master Class.
Step 5: Create Systems for Sanity & Success
Your last step in this process is to create systems for yourself and your team that you can use to work these steps while you are actually on stage. Software and assistants can help with making connections for you and setting up appointments. Writers can take the content in your speeches and help you turn that into written content. Infusionsoft can help you automate the follow up processes with those who are in your audiences and help you nurture them until they are ready to work with you.
Join me for my upcoming LinkedIn Masterclass and I’ll share a few of the automation strategies I use that you can instantly get going for yourself. If you haven’t yet, go get yourself registered.
Does that start to open your eyes to the possibilities that exist for getting paid and speak-to-sell engagements from LinkedIn?
I sure hope it does and that you’ll take this teaser post and decide to join me for my upcoming LinkedIn Master Class!