Bob Burg states in his best seller “Endless Referrals” that “All things being equal, people will do business with, and refer business to, those people they know, like and trust.”
All social media success depends on your ability to build relationships with people.
Successful relationships are build upon these three foundations.
- People Know You: Are you clearly communicating who you can help and what you stand for?
- People Like You: Are you seeking first to serve or be served? Are you authentic and vulnerable at just the right times?
- People Trust You: Are you holding true to your promises?
At the core of your LinkedIn Marketing Strategy should be the intention that everything you are doing is to help people get to know, like and trust you more.
Like with all success strategies it takes practice and patience to master. Watch with each status update whether or not people are commenting and taking action.
If you need a little help getting clear on your LinkedIn Marketing Strategy it might be worth checking out my LinkedIn Magic Bullet program.