Do you ever feel like your Tweets or status updates fall on deaf ears?
Do you struggle with ideas on how to get people to interact with your social media content?
Are you a little jealous of how others are using social media to increase buzz for their business?
Four years ago when I was serving as President of the South Florida Chapter of the American Marketing Association, we hosted Word of Mouth Marketing Association Founder, Andy Sernovitz as he promoted his book. It’s a great book and I recommend you check it out when looking to integrate more Buzz Marketing into your social media marketing plan. We used the video above to promote the event locally. (hope you enjoy the blast from the past!
Today, I want to share with you some tips I learned from Andy on the 3 Big Mouth’s You Can Leverage to Create More Buzz for Your Biz:
- New Customers: Make sure you reach out to new clients right after they’ve had a success or a breakthrough and ask them to share with others their before/after story. Why not do this via a social media update where you can tag or identify them directly.
- Long-Time Customers: When was the last time you let a long-time client know that you just LOVE working with them and that they are your ideal client and you would enjoy working with more people just like them? Maybe it’s time to reach out to them and leave a post on their Facebook Wall or leave them a recommendation on LinkedIn.
- Loyal Colleagues: As solo entrepreneurs we often don’t have employees we can call upon to be our cheerleaders but why not ask those in your local offline networking groups or even online networking groups to support you regularly in sharing and commenting on your social media content.
The biggest tip I want to leave you with and often have to remind my clients (and myself) – Don’t Forget to ASK!
To Your Increased Online Visibility and Profitability,
Mande White, MBA
P.P.S. What’s your biggest fear or concern when it comes to ASKING for people to talk about your products/services? Please leave me your thoughts and comments below.