I love working with passionate entrepreneurs. People who LOVE what they do and wouldn’t think of doing anything else. They are full believers in the possibility that you can profit from your passions.
BUT, the biggest challenge they run into is openly sharing that passion and being judged or dismissed for it by the majority of the people they talk to.
Then they are often left feeling, frustrated and annoyed.
Sound like something you’ve experienced?
I feel ya, I have been there too many times.
When I discovered the Purpose Pyramid a big shift happened for me and I hope to explain it enough here to help you quantum leap your understanding so you can get out there and help more people.
Let me break this down for you.
Right now 3 % of the population is actively seeking someone like YOU to solve their specific problems. They are educated enough and desperate enough to know exactly what they want. This is where most of you pick up your clients. It’s where most of the referrals come from. The biggest disadvantage in getting clients who are ACTIVE is that they are so aware that a good number of them are now shopping price and often not interested in true transformation. The passion about your work has a ‘push’ sensation that the prospect responds well to because it’s like they are on the edge of a cliff and they know what they need to do that your passionate push is just what they need to work with you.
And that’s where the passionate ‘push’ energy has to change from one of a strong intensity to something more broad and widespread. Stick with me here, it’s about to become crystal clear.
Then we get 7% of the population who is OPEN to having someone like YOU solve their specific problems but they are not yet decided on who might help them or even what type of modality might help them most. These people are respond well to educational based marketing. That means they read blogs, browse Pinterest for articles and infographics or watch videos on YouTube. These are the people you want to base the majority of your marketing activities around. Notice I said marketing activities. Once you get the attention of these people THEN moving them into a sales conversation. In another blog I’ll share with you a dramatically different way to have a sales conversation because most of you blow this way before you get started.
The last type of prospect we want to focus on is the 30% that are AWARE FOR THE FUTURE. This means they need a LOT more education about the ‘voo doo that you do so well’ and specifically how it can help them. These prospects are the best to groom to pay higher fees because you can spend time helping to education them about all the things they need to know in order to get from the hell they are in now to the heaven they want to be in after working with you.
With each of these two types, I imagine that my Passionate Pull Energy is converted through my marketing messages (blogs, videos, status updates) into pull energy so that everyone who sees and interacts with my content is pulled into knowing me, liking me and trusting me more. It’s the start of feeling like I’m not doing something TO someone that I’m making all of my awesomeness known and inviting those who feel pulled into it to respond. Does that help?
Now back to right now..How can this help you today?
If you desire clients today, you asking the Universe to bring to you those beings who are 3% ready and you are taking action to be visible to enough people that the ready, willing and able can find you. You’re also asking the Universe to open your eyes and your heart to being ready to receive those clients because any judgements you have on being…
are just going to block you from serving the people you were mean to serve.
Next commit to hanging out with me more, which you can easily do over at the Expand Your Impact Facebook Group, where we have regular conversations about Marketing, Sales and how the mastery of these two modalities are part of the Spiritual Entrepreneur’s journey. The more you learn and integrate from what I teach and what you experience will help you BE the person you need to be to SERVE more people and make a meaningful Impact.
P.S. The remaining 30% don’t care and won’t ever care about getting help and changing their lives. We run into these in the beginning to test our faith in our beliefs that we can have what we want instead of buying into other people’s reality. It’s a way for our subconscious brains to feel safe and avoid the fear that we are so afraid of feeling. It’s a catch-22 for awhile until your desire to make a difference overrides your desire to stay safe and afraid of feeling the fear and anxiety.