It’s Mande, with your third lesson in the Understanding HootSuite crash course.
Here are the quick links to each previous class:
Today we are going to talk about using HootSuite Apps and Extensions to streamline monitor and analyze your social networking activity.
The HootSuite App Directory has a large collection of extensions and applications that you can add to your HootSuite dashboard to make it more functional as well as help streamline your experience and easily manage all of your social network interaction.
These 3rd party Apps and extensions give you the ability to add additional social networks, tools and functionality to your HootSuite dashboard, including; Tumblr, YouTube, Flickr, as well as other marketing focused tools like MailChimp, SocialFlow, InboxQ, Constant Contact and more. While the majority of the Apps are free for all users, some are only available to Pro and Enterprise users.
– Installing Apps
If you had a chance to poke around your HootSuite Dashboard you may have noticed the App Directory under the tools tab in the vertical menu bar on the left side of your dashboard.
Installing an App is extremely easy and only takes a few seconds.
All you have to do is:
- Hover over the “Tools” menu, click on the “App Directory”
- Browse the available Apps and click on the one you want to install.
- A notification alert will pop up when the installation is complete.
Once the app is installed you will notice that it had a green check mark and that this “Settings” button will be active, so that you can begin customizing it to suit your knee
If you decide that the app you’ve been installed isn’t for you can uninstall it just as easily by repeating the process and clicking on “Installed Apps” within the App Directory and clicking on the trash can icon.
– Installing Extensions
Extensions install basically the same way as Apps do. Simply hover over your “Tools” menu, click on “Extensions and Downloads” browse and install. The only difference between Apps and extensions is that your extensions install into your browser instead of your HootSuite dashboard, so you will be taken to a third-party website to complete the installation process.
– The Hootlet
There are a wide variety of extensions to choose from including browser extensions, toolbars and desktop application. For instance, you can install the Hootlet, which is available for all browsers and can be used to post and schedule messages directly from your browser toolbar.
It’s a great time saver giving you the ability to send out a message to any of your social networks directly from any webpage you are visiting. Making it extremely easy to share links and interest in content with your followers. It also automatically includes the title of the page and shortens URL with ow.ly so that you don’t have to making it quick and easy to use.
Installing the Hootlet is as easy as dragging and dropping it directly onto your browser toolbar. You’ll find it on the left-hand vertical menu when you hover over the “Tools” tab.
– HootSuite Desktop
This handy application gives you the ability to manage your social profiles directly from your desktop. It has the same flexibility and functionality as your HootSuite dashboard, but doesn’t require you to be logged in through your browser. There are currently two versions available Chrome for Windows and Fluid Mac users.
– HootSuite Mobile Apps
Giving you the freedom to Hoot from anywhere with your mobile device. There are HootSuite mobile Apps available for your iPhone, iPad, Android and BlackBerry, with more being added all the time. Installing a mobile application is quick and easy and allows you to access your HootSuite account from anywhere anytime giving you the ability to monitor, analyze and post on the go.
So, as you can see there are wide variety of applications and extensions for you to explore from within your HootSuite account, all designed to help increase functionality and flexibility. The best way to find out if an application will help make your HootSuite experience better is to take it for a test drive. Don’t worry you won’t break anything and as we discussed earlier you can delete it as quickly as you can install it.
That’s it for today’s lesson. In your next lesson we will be talking about using HootSuite to monitor your social presence and improve your brand recognition online.