Most women entrepreneurs I work with who aren’t making the money they want, suffer from some variation of the same problem. They have beliefs about being a pest to prospects. They even say things like “I don’t want to be pushy” or “I don’t want to be a pest or pushy”. By reframing this faulty belief into something that is more of a contribution to the prospect AND the woman entrepreneur everyone benefits. But for those of you who need cold, hard facts to believe me check out the latest research by Referral Squirrel. It clearly indicates that there is a need for follow up (and lots of it) if you want clients.
- 2% of sales are made on the first contact
- 3% of sales are made on the second contact
- 5% of sales are made on the third contact
- 10% of sales are made on the fourth contact
- 80% of sales are made on the fifth to twelfth contact
The mindset shift that has to happen from un-welcome to welcomed guest is to make it about serving your prospect instead of having it be all about YOU. In this great slide share presentation by Signals, John shares his before/after email follow up templates that any of us can use to really connect and serve our ideal clients. Check it out and let me know what you think by leaving a comment below.