How are you? We’re winding down to the end of this short course with Part 4.
Here are the quick links to each previous class:
But we still need to go over a few things, so that you can learn how to take full advantage of everything that HootSuite has to offer.
Today we are going to talk about using HootSuite to monitor your social presence and improve your brand recognition online.
There is no doubt that the HootSuite social media dashboard can help you monitor and manage all of your social media accounts (as we well know), but that’s not all it does!
With a little bit of Hoot savvy you can use your dashboard to track and measure your brand, so that you can decide whether or not you’re getting a good return on investment (ROI) from your social media efforts.
As we discussed in your first lesson, HootSuite integrates with a variety of social media platforms, including Facebook, Twitter, LinkedIn, WordPress.com, Google+, Foursquare, Ping.fm and more.
We also know that updates from all your different social networking accounts appear in the HootSuite dashboard, making it easy and convenient for you to keep track of all of your social activity.
What we haven’t discussed yet is how you can use HootSuite to effectively monitor your brand. One way that you can do this is to monitoring the mentions and keywords from your Twitter account.
– Monitoring Mentions
Monitoring mentions is extremely easy because there is a dedicated column inside of the HootSuite dashboard specifically devoted to mentions. By keeping a close eye on the activity in that column you can gain insightful information about your business, Keep track of feedback, interact with consumers and take advantage of relationship building opportunities.
– Monitoring Shout Outs and Keywords
So when it comes to posting tweets not everyone will remember to include your Twitter handle when mention your business, products or services, sometimes, you will get mentioned without the traditional @yourtwitterhandle.
For example, @HootSuite might get mentioned simply as “HootSuite” or “hoot suite”. Since they are a Social media platform, they may also want to track the terms “social media” or “Social Media Management” (among others), so that they can have the opportunity to track related mentions and connect with people who are looking for help in their area of expertise.
To solve this problem you can create a keyword tracking stream in HootSuite.
All you have to do is click the ‘+ Add Stream’ button, a window will pop up that says, ‘Add Stream’ and choose your Twitter profile and click on the keyword tab. from there you will be able to add the keywords that you want to track when you are finished simply click ‘Create Stream’ in
a new column will be added to your dashboard showing you all the tweets related to your search terms.
You will be amazed at how much you can learn by simply monitoring and responding to mentions and keyword posts. You can literally set yourself apart from your competition.
– Now let’s talk about measuring your Social Media ROI
When it comes to measuring the success of your social media campaigns HootSuite the job all whole lot easier by providing you with metrics and insights that aren’t readily available on other platforms.
As I mentioned in lesson one, HootSuite easily integrates with Google Analytics, Facebook Insights and more, so that you can track your campaigns and measure your ROI.
They also give you the ability to customize and create reports with a built-in report builder. You can find the report builder by hovering over the “Analystics” tab on the left-hand side of the dashboard’s vertical menu.
There you will be available to choose from more than 30 measurement modules that include metrics for your Twitter profile, aggregated Ow.ly click stats, Facebook Insights and Google Analytics. They also provide you with readymade templates to make the job even easier.
When it comes to using HootSuite to manage your social media campaigns and measure your social media ROI successfully, the truth is there is a little bit of a learning curve, but don’t get discouraged, because once you get the hang of it you will be able to use it with yourself ahead of the competition in no time!
Don’t forget to keep an eye out for my next email. There will be some great stuff in your last lesson.