Let’s jump right in and talk about how you can use Twitter to conduct your market research. Every business has a target market, but the simple fact is that many business owners often miss the mark because they donít know the true needs of their market.
By using Twitter, you can easily listen to the needs of your prospects, the issues they are currently facing and the kind of help that they want.
Whenever you meet someone new on Twitter it’s a good idea to try to establish a good relationship from the start. Think like your customer. You buy from people who you trust and like. Your target market also behaves the same way. It is important, especially in social marketing that you get to know your clients and do your best to win their trust and confidence.
A good rule of thumb is to try and keep 90% of your tweets full of helpful content and try to limit your promotional ones. By doing so, you can attract more followers and hopefully customers.
Share Your Expertise
In order to show off your expertise on Twitter you will want to post quality content on your blogs, website and other sites, like article directory EzineArticles.com. Then share them with your followers.
As we talked about in the last chapter, there are a wide variety of tools that work with Twitter that will automatically check the blogs youíve posted and share them instantly on your page. Offering educational materials, seminars, video training and networking events will also go a long way when you are trying to convert your followers into paying customers.
If you’re not camera shy, plug in your webcam and use this great service that allows you to stream live video on your Twitter page and chat real time with your followers! This will be a fantastic way to make an instant connection for you and your peeps.
You can find out more here: http://twitcam.com
There are so many different techniques that you can use to help the transition from follower to customer by using Twitter. Just remember to keep the value of your content high and the volume of your promotions low and you will begin to see more of your followers clicking on your promo links and turning into customers.