Unlike a 3-day conference or telesummit, VIP days are generally tightly focused with a single goal. You want your client to walk away having solved her biggest business problem (or at least one that’s been holding her back for some time) and be able to jump back into work with a sense of accomplishment.
You don’t want her to go home with a head full of ideas and a notebook full of half-finished thoughts that she’ll never take action on.
Keeping your VIP day tightly focused is beneficial to you as well. Chances are you’re the go-to person in your market for one (or maybe two) things. Perhaps you’re known for helping clients break through their money issues to earn more than they ever thought possible. Or maybe you’re a genius at building an affiliate marketing empire. Or you might be the 4-hour workweek type, able to set up systems and processes that get your clients out of the office while still growing their income.
Whatever your area of expertise, by offering a VIP day centered around it, you’ll be able to command a much higher rate than a general “coach with me” kind of day where anything goes. After all, you’re the expert, so it’s time to show off your stuff.
You’ll find that attracting your ideal client is easier when your day has a strict focus as well. It might seem counterintuitive, but when you offer buyers lots of choices, they’ll often become confused, and end up buying nothing. The same is true for coaching. When faced with many ideas and potential programs, there’s a tendency to become overwhelmed.
By remaining focused, you have the opportunity to show potential clients exactly what you can help them accomplish, rather than using vague words and empty promises such as “take your business to the next level” or “overcome your roadblocks to success.”
Instead, your clients will know that after their VIP day with you, they can look forward to having a “step-by-step personalized action plan for becoming a super affiliate” or a “new attitude towards money and how it can work for you.”
Focus makes your sales page easier to write, ad targeting clearer, and testimonials more powerful, too.
Of course, all that means that you really do have to have the focus (and enough expertise) to teach for an entire day on a single subject. If you don’t feel you can pull that off, consider bringing in a guest expert who can speak about a related topic. For example, if your VIP day is all about money mindset, then a brief meeting with someone who can offer tips on budgeting would be a perfect fit.
Here’s the bottom line. The more focused your goal for your VIP clients, the more they will get out of your event. And the more value they receive, the more raving fans you’ll have, who will happily share you and your coaching programs with their friends and colleagues.
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